GLOSSARY OF TERMS
- AI (Artificial Intelligence)
- Autodialer
- Automated message
- Autoresponder Email
- Branded Lead
- Call Center Lead
- CASL
- Certified Lead
- Co-Registration
- Co-registration Lead
- Co-Registration Path
- Co-Registration Provider
- Co-Registration Tracking
- Consent-based Marketing
- Cost Per Lead (CPL) Advertising
- CPL Web traffic
- CRM
- Double Opt-in
- Effective CPL (ecpl)
- Effective CPM (eCPM)
- Email Service Provider (ESP)
- Exclusive Lead
- FCC
- FTC
- Host and Post
- Hosted Lead Generation
- Internet Lead
- Internet Lead Certification
- Internet Lead Delivery
- Internet Lead Exchange
- Lead Acquisition
- Lead Aggregator
- Lead Conversion
- Lead Distribution
- Marketing Leads
- Marketing or Sales Lists
- Marketing Qualified Lead (MQL)
- Online Lead Generation
- Opt-in
- Opt-out
- Ping Pick Post
- Ping Post Software
- Ping Tree
- Ping-post
- Pre-ping
- Pricing: CPA (Cost-Per-Action)
- Pricing: CPC (Cost-Per-Click)
- Pricing: CPL (Cost-Per-Lead)
- Pricing: CPM (Cost-Per-Thousand)
- Publisher
- Rejected Lead
- Returned Lead
- Robocall
- Robocaller
- Sales Leads
- Sales Qualified Lead (SQL)
- Scrub Cap
- Scrub Rate
- Shared Lead
- Speed to Lead
- Suppression List
- Take Rate
- TCPA
- TCPA expressed consent
- Telemarketing Sales Rule (TSR)
Robocaller
Robocallers are automated systems or entities that make phone calls. They can be used by legitimate businesses and organizations for legal communication, or by illegal operations for fraudulent purposes. The term “robocaller” generally refers to the automated system or software making the calls, rather than the human operators behind them.
As for AI-generated voices used for telemarketing purposes, the Federal Communications Commission (FCC) ruled that businesses must obtain Prior Express Written Consent (PEWC) on a one-to-one basis from their customers.
As a result, recipients affected by unwanted robocalls can also take legal action against the callers.
Moreover, legitimate robocallers are not allowed to call numbers listed on the national Do Not Call Registry, which is a list of phone numbers whose owners do not want to receive sales calls. Businesses must obtain these lists before making robocalls and are not allowed to call the numbers on them.