GLOSSARY OF TERMS
- AI (Artificial Intelligence)
- Autodialer
- Automated message
- Autoresponder Email
- Bad leads
- Branded Lead
- Call Center Lead
- CASL
- Certified Lead
- Co-Registration
- Co-registration Lead
- Co-Registration Path
- Co-Registration Provider
- Co-Registration Tracking
- Consent-based Marketing
- Cost Per Lead (CPL) Advertising
- CPL Web traffic
- CRM
- DNC (Do-Not-Call)
- Double Opt-in
- Effective CPL (ecpl)
- Effective CPM (eCPM)
- Email Service Provider (ESP)
- Exclusive Lead
- FCC
- Fcc one to one consent rule
- FTC
- Host and Post
- Hosted Lead Generation
- Internet Lead
- Internet Lead Certification
- Internet Lead Delivery
- Internet Lead Exchange
- Lead Acquisition
- Lead Aggregator
- Lead buyer
- Lead Conversion
- Lead Distribution
- Lead seller
- Marketing Leads
- Marketing or Sales Lists
- Marketing Qualified Lead (MQL)
- Online Lead Generation
- Opt-in
- Opt-out
- Ping Pick Post
- Ping Post Software
- Ping Tree
- Ping-post
- Pre-ping
- Pricing: CPA (Cost-Per-Action)
- Pricing: CPC (Cost-Per-Click)
- Pricing: CPL (Cost-Per-Lead)
- Pricing: CPM (Cost-Per-Thousand)
- Publisher
- Rejected Lead
- Returned Lead
- Robocall
- Robocaller
- Sales Leads
- Sales Qualified Lead (SQL)
- Scrub Cap
- Scrub Rate
- Shared Lead
- SMS compliance
- Speed to Lead
- Suppression List
- Take Rate
- TCPA
- TCPA expressed consent
- TCPA known litigator tool
- TCPA marketing
- TCPA violation
- Telemarketing Sales Rule (TSR)
- TPMO in Medicare
SMS compliance
What is SMS compliance under the TCPA?
SMS compliance involves following legal and regulatory standards that regulate the sending of text messages to consumers. These rules aim to protect people from unsolicited messages. They direct that businesses only send messages to those who have agreed to receive them. In the US, the main law governing SMS compliance is the Telephone Consumer Protection Act (TCPA).
The TCPA imposes strict requirements on businesses. It requires companies to obtain prior express written consent from consumers before sending marketing messages. The law mandates certain disclosures, provides opt-out options, and controls when and how often companies send these messages. Non-compliance with the TCPA can result in severe penalties, including hefty fines and legal consequences.
Why should marketers maintain TCPA SMS compliance?
Marketers should prioritize maintaining TCPA SMS compliance for the following reasons:
- Legal safeguard: Ensuring TCPA SMS compliance is vital to mitigate potential legal consequences. Violations can result in fines reaching up to $1,500 per unsolicited message, posing significant financial risks for businesses.
- Consumer confidence: Following TCPA guidelines showcases a commitment to consumer privacy and choice. By adhering to these regulations, marketers can build trust and foster positive relationships with their target audience.
- Preservation of brand reputation: Maintaining compliance standards protects businesses from negative publicity and helps them appear trustworthy.
- Enhanced operational efficiency: Implementing compliance protocols optimizes marketing operations, ensuring messages reach the right recipients at the appropriate times.