GLOSSARY OF TERMS
- AI (Artificial Intelligence)
- Autodialer
- Automated message
- Autoresponder Email
- Bad leads
- Branded Lead
- Call center compliance
- Call Center Lead
- CASL
- Certified Lead
- Co-Registration
- Co-registration Lead
- Co-Registration Path
- Co-Registration Provider
- Co-Registration Tracking
- Cold call
- Consent-based Marketing
- Cost Per Lead (CPL) Advertising
- CPL Web traffic
- CRM
- DNC (Do-Not-Call)
- Double Opt-in
- Effective CPL (ecpl)
- Effective CPM (eCPM)
- Email Service Provider (ESP)
- Exclusive Lead
- FCC
- FCC one-to-one consent rule
- FTC
- Host and Post
- Hosted Lead Generation
- Internet Lead
- Internet Lead Certification
- Internet Lead Delivery
- Internet Lead Exchange
- Lead Acquisition
- Lead Aggregator
- Lead buyer
- Lead Conversion
- Lead Distribution
- Lead qualification
- Lead seller
- Marketing Leads
- Marketing or Sales Lists
- Marketing Qualified Lead (MQL)
- Online Lead Generation
- Opt-in
- Opt-out
- Ping Pick Post
- Ping Post Software
- Ping Tree
- Ping-post
- Pre-ping
- Pricing: CPA (Cost-Per-Action)
- Pricing: CPC (Cost-Per-Click)
- Pricing: CPL (Cost-Per-Lead)
- Pricing: CPM (Cost-Per-Thousand)
- Publisher
- Qualified leads
- Rejected Lead
- Returned Lead
- Robocall
- Robocaller
- Sales Leads
- Sales Qualified Lead (SQL)
- Scrub Cap
- Scrub Rate
- Shared Lead
- SMS compliance
- Speed to Lead
- Suppression List
- Take Rate
- TCPA
- TCPA compliance
- TCPA expressed consent
- TCPA known litigator tool
- TCPA marketing
- TCPA violation
- Telemarketing Sales Rule (TSR)
- TPMO in Medicare
- Warm call
Lead qualification
Lead qualification definition
Lead qualification is the process of assessing and classifying potential prospects or leads who have shown interest in a specific product, service, or solution. The main goal of lead qualification is to evaluate the likelihood of a prospect becoming a paying customer. This process involves analyzing several factors, including the prospect’s needs, financial capabilities, decision-making authority, timeline, and alignment with the offering.
Without having a lead qualification process in place, companies risk wasting valuable resources, including time and money, on leads that are unlikely to make a purchase.
Benefits of qualified leads
By qualifying leads, you can better understand their level of interest in your offerings, place them within the sales cycle, and determine whether to nurture them further. This strategy helps businesses improve their lead quality and increases the chances of successfully closing more deals.
There are two main types of qualified leads:
- Marketing Qualified Leads (MQLs): These prospects have shown interest in the business’s products or services and have interacted with the marketing team through specific campaigns (email marketing, paid ads, social media marketing, etc…).
- Sales Qualified Leads (SQLs): These high-intended leads have been qualified as prospects by the sales team after engaging with a sales representative.