GLOSSARY OF TERMS
- AI (Artificial Intelligence)
- Autodialer
- Automated message
- Autoresponder Email
- Bad leads
- Branded Lead
- Call center compliance
- Call Center Lead
- CASL
- Certified Lead
- Co-Registration
- Co-registration Lead
- Co-Registration Path
- Co-Registration Provider
- Co-Registration Tracking
- Cold call
- Consent-based Marketing
- Cost Per Lead (CPL) Advertising
- CPL Web traffic
- CRM
- DNC (Do-Not-Call)
- Double Opt-in
- Effective CPL (ecpl)
- Effective CPM (eCPM)
- Email Service Provider (ESP)
- Exclusive Lead
- FCC
- FCC one-to-one consent rule
- FTC
- Host and Post
- Hosted Lead Generation
- Internet Lead
- Internet Lead Certification
- Internet Lead Delivery
- Internet Lead Exchange
- Lead Acquisition
- Lead Aggregator
- Lead buyer
- Lead Conversion
- Lead Distribution
- Lead qualification
- Lead seller
- Marketing Leads
- Marketing or Sales Lists
- Marketing Qualified Lead (MQL)
- Online Lead Generation
- Opt-in
- Opt-out
- Ping Pick Post
- Ping Post Software
- Ping Tree
- Ping-post
- Pre-ping
- Pricing: CPA (Cost-Per-Action)
- Pricing: CPC (Cost-Per-Click)
- Pricing: CPL (Cost-Per-Lead)
- Pricing: CPM (Cost-Per-Thousand)
- Publisher
- Qualified leads
- Rejected Lead
- Returned Lead
- Robocall
- Robocaller
- Sales Leads
- Sales Qualified Lead (SQL)
- Scrub Cap
- Scrub Rate
- Shared Lead
- SMS compliance
- Speed to Lead
- Suppression List
- Take Rate
- TCPA
- TCPA compliance
- TCPA expressed consent
- TCPA known litigator tool
- TCPA marketing
- TCPA violation
- Telemarketing Sales Rule (TSR)
- TPMO in Medicare
- Warm call
Qualified leads
Qualified leads: Definition and main categories
A qualified lead is a potential customer who has been checked to see if they are suitable, high-quality, and ready to buy. These leads go through an evaluation process to find out how likely they are to become customers.
By segmenting leads based on their demographics and behavior, businesses can better organize and focus their efforts on leads that are more likely to make a purchase.
Qualified leads are categorized into different types for more targeted marketing and sales strategies. The most common types are Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs).
Marketing Qualified Leads: Definition
Marketing Qualified Leads (MQLs) are prospects generated and managed by the marketing department and identified as promising leads for sales engagement. They are assessed based on factors such as their job role, company revenue, and industry type.
Additionally, the marketing team analyzes the interactions these leads have had online with the company’s website and campaigns (email marketing, paid ads, social media marketing, etc…).
By pinpointing MQLs, the marketing team can focus on:
- Nurturing leads that show a strong potential for conversion.
- Promptly passing along hot leads showing immediate buying intent to the sales department.
Sales Qualified Leads: Definition
A Sales Qualified Lead (SQL) is a high-interested lead that a sales representative has engaged with and confirmed as ready to buy.
By working with SQLs, the sales team can streamline their efforts by:
- Focusing on leads with the highest likelihood of conversion.
- Providing insights on lead quality to facilitate adjustments and improvements in marketing strategies.