GLOSSARY OF TERMS
- AI (Artificial Intelligence)
- Autodialer
- Automated message
- Autoresponder Email
- Branded Lead
- Call Center Lead
- CASL
- Certified Lead
- Co-Registration
- Co-registration Lead
- Co-Registration Path
- Co-Registration Provider
- Co-Registration Tracking
- Consent-based Marketing
- Cost Per Lead (CPL) Advertising
- CPL Web traffic
- CRM
- DNC (Do-Not-Call)
- Double Opt-in
- Effective CPL (ecpl)
- Effective CPM (eCPM)
- Email Service Provider (ESP)
- Exclusive Lead
- FCC
- Fcc one to one consent rule
- FTC
- Host and Post
- Hosted Lead Generation
- Internet Lead
- Internet Lead Certification
- Internet Lead Delivery
- Internet Lead Exchange
- Lead Acquisition
- Lead Aggregator
- Lead buyer
- Lead Conversion
- Lead Distribution
- Lead seller
- Marketing Leads
- Marketing or Sales Lists
- Marketing Qualified Lead (MQL)
- Online Lead Generation
- Opt-in
- Opt-out
- Ping Pick Post
- Ping Post Software
- Ping Tree
- Ping-post
- Pre-ping
- Pricing: CPA (Cost-Per-Action)
- Pricing: CPC (Cost-Per-Click)
- Pricing: CPL (Cost-Per-Lead)
- Pricing: CPM (Cost-Per-Thousand)
- Publisher
- Rejected Lead
- Returned Lead
- Robocall
- Robocaller
- Sales Leads
- Sales Qualified Lead (SQL)
- Scrub Cap
- Scrub Rate
- Shared Lead
- Speed to Lead
- Suppression List
- Take Rate
- TCPA
- TCPA expressed consent
- Telemarketing Sales Rule (TSR)
- TPMO in Medicare
DNC (Do-Not-Call)
The Do-Not-Call registry, established by the Federal Trade Commission (FTC) in 2003, allows individuals to opt out of receiving telemarketing calls. This initiative addresses the frustration caused by incessant unsolicited calls, offering consumers control over their contact preferences.
The Do-Not-Call registry was created to provide the following benefits:
- Safeguarding consumers: By allowing individuals to block unwanted telemarketing calls, the registry upholds the importance of respecting personal time.
- Improving marketing precision: Businesses can use the registry to focus their efforts solely on individuals who have expressed interest in receiving calls, thereby boosting marketing effectiveness.
- Enforcing regulatory compliance: Telemarketers are required to consistently monitor the registry and refrain from contacting listed numbers to avoid facing significant penalties.
In order to stay compliant with DNC rules, businesses should integrate best practices throughout their telemarketing operations. Here are some recommendations to consider:
- Maintain updated call lists: Ensure that your call databases are regularly refreshed and cross-checked with the latest DNC registry entries.
- Train your workforce: Educate your telemarketing team on the DNC regulations set forth by the Federal Trade Commission (FTC) and the Federal Communications Commission (FCC), emphasizing the significance of compliance.
- Utilize consent validation tools: Platforms such as TrustedForm can simplify the consent documentation process and furnish credible evidence when necessary.
- Honor opt-out requests: Promptly acknowledge and respect requests to be added to a DNC list, refraining from contacting those numbers in the future.