GLOSSARY OF TERMS

FCC one to one consent rule

The FCC one-to-one consent rule under the TCPA (Telephone Customer Protection Act) mandates that consumers must give explicit written consent to individual sellers for receiving marketing messages when ATDS automated telephone dialing systems will be used for calling or texting. This rule, formally adopted on December 13, 2023, but effective from January 27, 2025, aims to curb unwanted and potentially fraudulent communications inundating consumers.

In today’s digital age, where consumers face a deluge of marketing messages, respecting their privacy and preferences as a business is crucial to creating a long-lasting, solid relationship with them.

Prioritizing consumer consent not only enhances legal compliance but also cultivates a culture of integrity and respect, leading to stronger customer relationships and business success in the long term.

The main requirements for businesses under the FCC one-to-one consent rule

  • Obtain prior express written consent: Each lead seller/lead generator or lead buyer must obtain and retain prior express written consent from the customer that authorizes the individually identified companies at a time to contact them.
  • Provide a clear and conspicuous disclosure: Businesses must inform the customer about the nature of the consent.
  • Respect Do-Not-Call regulations: Marketing Calls and texts cannot be made or sent to numbers listed in the DNC without prior express permission.
  • Keep records of consent: Both lead generators or lead sellers and lead buyers must keep records of consent.
Learn more about FCC one-to-one consent