GLOSSARY OF TERMS
- AI (Artificial Intelligence)
- Autodialer
- Automated message
- Autoresponder Email
- Bad leads
- Branded Lead
- Call Center Lead
- CASL
- Certified Lead
- Co-Registration
- Co-registration Lead
- Co-Registration Path
- Co-Registration Provider
- Co-Registration Tracking
- Consent-based Marketing
- Cost Per Lead (CPL) Advertising
- CPL Web traffic
- CRM
- DNC (Do-Not-Call)
- Double Opt-in
- Effective CPL (ecpl)
- Effective CPM (eCPM)
- Email Service Provider (ESP)
- Exclusive Lead
- FCC
- Fcc one to one consent rule
- FTC
- Host and Post
- Hosted Lead Generation
- Internet Lead
- Internet Lead Certification
- Internet Lead Delivery
- Internet Lead Exchange
- Lead Acquisition
- Lead Aggregator
- Lead buyer
- Lead Conversion
- Lead Distribution
- Lead seller
- Marketing Leads
- Marketing or Sales Lists
- Marketing Qualified Lead (MQL)
- Online Lead Generation
- Opt-in
- Opt-out
- Ping Pick Post
- Ping Post Software
- Ping Tree
- Ping-post
- Pre-ping
- Pricing: CPA (Cost-Per-Action)
- Pricing: CPC (Cost-Per-Click)
- Pricing: CPL (Cost-Per-Lead)
- Pricing: CPM (Cost-Per-Thousand)
- Publisher
- Rejected Lead
- Returned Lead
- Robocall
- Robocaller
- Sales Leads
- Sales Qualified Lead (SQL)
- Scrub Cap
- Scrub Rate
- Shared Lead
- SMS compliance
- Speed to Lead
- Suppression List
- Take Rate
- TCPA
- TCPA expressed consent
- TCPA known litigator tool
- TCPA marketing
- TCPA violation
- Telemarketing Sales Rule (TSR)
- TPMO in Medicare
TCPA marketing
The Telephone Consumer Protection Act (TCPA) is a federal law designed to protect consumers from unsolicited telemarketing calls, faxes, and automated messages. This legislation is especially important for marketers who use automated calls and SMS messaging to communicate with potential and existing customers. It establishes strict guidelines regarding when and how businesses can contact consumers, promoting marketing practices that respect consumer privacy.
For marketers, understanding the key aspects of the TCPA is essential for avoiding legal issues and ensuring that their promotional activities comply with the law. Violations of the TCPA can result in fines ranging from $500 to $1,500 for each infraction, highlighting the importance of a thorough understanding of the regulations that govern your marketing efforts.
Crucial aspects of the TCPA for marketers
- Consent prerequisites: Businesses must obtain explicit consent from consumers before contacting them via calls or SMS under the TCPA.
- Do Not Call (DNC) regulations: Marketers are required to respect the National Do Not Call Registry and state Do No Call lists and refrain from contacting individuals who have opted out from being contacted.
- Restrictions on automated technologies: The use of auto-dialing systems or prerecorded messages is strictly regulated under the TCPA.
Accepting these core principles is the first step toward marketing methods that comply with the TCPA regulations.