GLOSSARY OF TERMS
- AI (Artificial Intelligence)
- Autodialer
- Automated message
- Autoresponder Email
- Bad leads
- Branded Lead
- Call center compliance
- Call Center Lead
- CASL
- Certified Lead
- Co-Registration
- Co-registration Lead
- Co-Registration Path
- Co-Registration Provider
- Co-Registration Tracking
- Cold call
- Consent-based Marketing
- Cost Per Lead (CPL) Advertising
- CPL Web traffic
- CRM
- DNC (Do-Not-Call)
- Double Opt-in
- Effective CPL (ecpl)
- Effective CPM (eCPM)
- Email Service Provider (ESP)
- Exclusive Lead
- FCC
- FCC one-to-one consent rule
- FTC
- Host and Post
- Hosted Lead Generation
- Internet Lead
- Internet Lead Certification
- Internet Lead Delivery
- Internet Lead Exchange
- Lead Acquisition
- Lead Aggregator
- Lead buyer
- Lead Conversion
- Lead Distribution
- Lead flow
- Lead nurturing
- Lead qualification
- Lead seller
- Lead verification
- Leads
- Marketing Leads
- Marketing or Sales Lists
- Marketing Qualified Lead (MQL)
- New TCPA rules
- Online Lead Generation
- Opt-in
- Opt-out
- Permission-based marketing
- Ping Pick Post
- Ping Post Software
- Ping Tree
- Ping-post
- Pre-ping
- Pricing: CPA (Cost-Per-Action)
- Pricing: CPC (Cost-Per-Click)
- Pricing: CPL (Cost-Per-Lead)
- Pricing: CPM (Cost-Per-Thousand)
- Publisher
- Qualified leads
- Rejected Lead
- Returned Lead
- Robocall
- Robocaller
- Sales Leads
- Sales Qualified Lead (SQL)
- Scrub Cap
- Scrub Rate
- Shared Lead
- SMS compliance
- SMS Consent
- Speed to Lead
- Suppression List
- Take Rate
- TCPA
- TCPA compliance
- TCPA consent management
- TCPA expressed consent
- TCPA known litigator tool
- TCPA Litigator
- TCPA marketing
- TCPA settlement
- TCPA violation
- TCPA violation fine
- Telemarketing Sales Rule (TSR)
- TPMO in Medicare
- Warm call
Lead nurturing
Lead nurturing definition
The “Lead nurturing” definition refers to the process of building and maintaining relationships with potential customers throughout the sales funnel. It helps prospects to remain engaged, informed, and gradually guided toward making a purchase decision, even if they are not ready to convert right away.
At its core, lead nurturing is often implemented through automated campaigns, such as a sequence of follow-up emails. These emails are sent over a span of days or weeks and typically include educational content, clear calls to action, and promotional materials designed to move leads closer to conversion. In addition to email, businesses can nurture leads through blogs, social media, video content, and other digital touchpoints.
Why lead nurturing matters
Not all leads are ready to make a purchase as soon as they enter your pipeline. Lead nurturing highlights the importance of providing consistent value over time. By sharing relevant content, answering questions, and offering helpful resources, companies can build trust and remain top-of-mind until the prospect is ready to take the next step.
Lead nurturing and lead flow management
Lead nurturing is closely linked to lead flow management, which refers to how prospects progress through the sales funnel or pipeline. Effective lead flow involves storing, filtering, and organizing lead data, whether the leads are generated internally or purchased from third-party providers.
The benefits of managing lead nurturing alongside lead flow include:
- Tracking lead movement and the various stages of the funnel
- Aligning lead data with revenue models
- Measuring conversion rates and engagement velocity
- Improving lead scoring and routing strategies
- Utilizing closed-loop reporting for ongoing optimization
In conclusion, lead nurturing is more than just communication; it involves creating a structured journey that transforms prospects into loyal customers. By combining automation, valuable content, and effective lead flow management, businesses can maximize conversions while fostering long-term relationships with their audience.