GLOSSARY OF TERMS
- AI (Artificial Intelligence)
- Autodialer
- Automated message
- Autoresponder Email
- Bad leads
- Branded Lead
- Call center compliance
- Call Center Lead
- CASL
- Certified Lead
- Co-Registration
- Co-registration Lead
- Co-Registration Path
- Co-Registration Provider
- Co-Registration Tracking
- Cold call
- Consent-based Marketing
- Cost Per Lead (CPL) Advertising
- CPL Web traffic
- CRM
- DNC (Do-Not-Call)
- Double Opt-in
- Effective CPL (ecpl)
- Effective CPM (eCPM)
- Email Service Provider (ESP)
- Exclusive Lead
- FCC
- FCC one-to-one consent rule
- FTC
- Host and Post
- Hosted Lead Generation
- Internet Lead
- Internet Lead Certification
- Internet Lead Delivery
- Internet Lead Exchange
- Lead Acquisition
- Lead Aggregator
- Lead buyer
- Lead Conversion
- Lead Distribution
- Lead qualification
- Lead seller
- Lead verification
- Marketing Leads
- Marketing or Sales Lists
- Marketing Qualified Lead (MQL)
- New TCPA rules
- Online Lead Generation
- Opt-in
- Opt-out
- Ping Pick Post
- Ping Post Software
- Ping Tree
- Ping-post
- Pre-ping
- Pricing: CPA (Cost-Per-Action)
- Pricing: CPC (Cost-Per-Click)
- Pricing: CPL (Cost-Per-Lead)
- Pricing: CPM (Cost-Per-Thousand)
- Publisher
- Qualified leads
- Rejected Lead
- Returned Lead
- Robocall
- Robocaller
- Sales Leads
- Sales Qualified Lead (SQL)
- Scrub Cap
- Scrub Rate
- Shared Lead
- SMS compliance
- SMS Consent
- Speed to Lead
- Suppression List
- Take Rate
- TCPA
- TCPA compliance
- TCPA expressed consent
- TCPA known litigator tool
- TCPA Litigator
- TCPA marketing
- TCPA settlement
- TCPA violation
- Telemarketing Sales Rule (TSR)
- TPMO in Medicare
- Warm call
New TCPA rules
What are the new TCPA rules?
Effective April 11, 2025, the FCC’s changes to the TCPA introduce significant modifications regarding consent revocation protocols.
While the expected 1:1 consent rule has been set aside, attention has turned to consent revocation procedures, which carry significant implications for compliance teams and legal departments.
So, what are the new TCPA rules to meet for businesses? Key highlights to consider include:
- These rules apply only to calls and texts made with the recipient’s consent.
- Revocation of consent can now be carried out through various reasonable means. Consumers are no longer limited to simply responding with “STOP.” They can revoke consent using different channels such as text messages, emails, voicemails, or verbal requests, including informal messages like “leave me alone.” Any revocation received will be assumed to indicate that the consumer wishes to stop communication. In the event of disputes, the sender bears the burden of proof.
- Opt-out requests must be processed within 10 business days, down from the previous 30-day requirement. Timely compliance is essential to prevent allegations of non-compliance.
- A confirmation text can be sent by businesses to ensure consumers unsubscribe from the correct communication category. Not responding to this confirmation text will be considered as opting out.
- The expansion of the scope has been postponed until April 11, 2026. Notably, the Federal Communications Commission (FCC) has delayed the provision that treats all future communications from the same sender as revoked when a recipient opts out. This extension gives companies additional time to implement wider regulations regarding opt-out procedures.