GLOSSARY OF TERMS
- AI (Artificial Intelligence)
- Autodialer
- Automated message
- Autoresponder Email
- Bad leads
- Branded Lead
- Call Center Lead
- CASL
- Certified Lead
- Co-Registration
- Co-registration Lead
- Co-Registration Path
- Co-Registration Provider
- Co-Registration Tracking
- Consent-based Marketing
- Cost Per Lead (CPL) Advertising
- CPL Web traffic
- CRM
- DNC (Do-Not-Call)
- Double Opt-in
- Effective CPL (ecpl)
- Effective CPM (eCPM)
- Email Service Provider (ESP)
- Exclusive Lead
- FCC
- Fcc one to one consent rule
- FTC
- Host and Post
- Hosted Lead Generation
- Internet Lead
- Internet Lead Certification
- Internet Lead Delivery
- Internet Lead Exchange
- Lead Acquisition
- Lead Aggregator
- Lead buyer
- Lead Conversion
- Lead Distribution
- Lead seller
- Marketing Leads
- Marketing or Sales Lists
- Marketing Qualified Lead (MQL)
- Online Lead Generation
- Opt-in
- Opt-out
- Ping Pick Post
- Ping Post Software
- Ping Tree
- Ping-post
- Pre-ping
- Pricing: CPA (Cost-Per-Action)
- Pricing: CPC (Cost-Per-Click)
- Pricing: CPL (Cost-Per-Lead)
- Pricing: CPM (Cost-Per-Thousand)
- Publisher
- Rejected Lead
- Returned Lead
- Robocall
- Robocaller
- Sales Leads
- Sales Qualified Lead (SQL)
- Scrub Cap
- Scrub Rate
- Shared Lead
- Speed to Lead
- Suppression List
- Take Rate
- TCPA
- TCPA expressed consent
- TCPA known litigator tool
- TCPA marketing
- Telemarketing Sales Rule (TSR)
- TPMO in Medicare
FTC
The Federal Trade Commission (FTC) is an independent government agency that protects consumers and promotes fair competition in the marketplace.
The FTC engages in various activities related to consumer protection and antitrust law, such as:
- Investigations: The FTC monitors businesses or organizations involved in activities affecting commerce, with a few exceptions (banks, savings and loan institutions, federal credit unions, and more). They do this mostly by conducting investigations and handling complaints.
- Enforcement actions: After conducting an investigation, the Commission has the authority to take legal action, either through an administrative or judicial process, if it has reason to suspect that the law has been violated.
Regarding Consumer Protection, for instance, the FTC’s Bureau of Consumer Protection investigates complaints against unfair business practices, such as scams and deceptive advertising, and enforces actions to prevent these abuses. This bureau also manages the U.S. National Do Not Call Registry. - Rulemaking: The FTC administers several laws and regulations to protect consumers and ensure equitable business practices.
In total, the FTC oversees the enforcement and administration of over 70 laws to ensure consumer protection and competitive markets, including:
- Telemarketing Sales Rule (TSR)
- Pay-Per-Call Rule
- Equal Credit Opportunity Act