GLOSSARY OF TERMS
- AI (Artificial Intelligence)
- Autodialer
- Automated message
- Autoresponder Email
- Bad leads
- Branded Lead
- Call center compliance
- Call Center Lead
- CASL
- Certified Lead
- Co-Registration
- Co-registration Lead
- Co-Registration Path
- Co-Registration Provider
- Co-Registration Tracking
- Cold call
- Consent-based Marketing
- Cost Per Lead (CPL) Advertising
- CPL Web traffic
- CRM
- DNC (Do-Not-Call)
- Double Opt-in
- Effective CPL (ecpl)
- Effective CPM (eCPM)
- Email Service Provider (ESP)
- Exclusive Lead
- FCC
- FCC one-to-one consent rule
- FTC
- Host and Post
- Hosted Lead Generation
- Internet Lead
- Internet Lead Certification
- Internet Lead Delivery
- Internet Lead Exchange
- Lead Acquisition
- Lead Aggregator
- Lead buyer
- Lead Conversion
- Lead Distribution
- Lead flow
- Lead qualification
- Lead seller
- Lead verification
- Marketing Leads
- Marketing or Sales Lists
- Marketing Qualified Lead (MQL)
- New TCPA rules
- Online Lead Generation
- Opt-in
- Opt-out
- Permission-based marketing
- Ping Pick Post
- Ping Post Software
- Ping Tree
- Ping-post
- Pre-ping
- Pricing: CPA (Cost-Per-Action)
- Pricing: CPC (Cost-Per-Click)
- Pricing: CPL (Cost-Per-Lead)
- Pricing: CPM (Cost-Per-Thousand)
- Publisher
- Qualified leads
- Rejected Lead
- Returned Lead
- Robocall
- Robocaller
- Sales Leads
- Sales Qualified Lead (SQL)
- Scrub Cap
- Scrub Rate
- Shared Lead
- SMS compliance
- SMS Consent
- Speed to Lead
- Suppression List
- Take Rate
- TCPA
- TCPA compliance
- TCPA consent management
- TCPA expressed consent
- TCPA known litigator tool
- TCPA Litigator
- TCPA marketing
- TCPA settlement
- TCPA violation
- TCPA violation fine
- Telemarketing Sales Rule (TSR)
- TPMO in Medicare
- Warm call
Lead flow
Lead flow: Definition and why it’s important
Lead flow refers to the process by which leads move through a company’s marketing and sales funnel or pipeline. This process includes the collection, storage, filtering, and organization of lead data, whether leads are generated internally or acquired from third parties.
Managing lead flow effectively is crucial for successful marketing and sales strategies. It ensures that leads are properly handled from the initial contact to conversion, leading to smoother operations and higher revenue outcomes.
Key Benefits of Lead Flow Management
- Increased Visibility: Offers clear insights into how leads progress through the sales funnel.
- Data Alignment: Ensures that lead data aligns with existing demand funnels and revenue models.
- Performance Analysis: Allows for the analysis of conversion rates, lead velocity, lead aging, and compliance with service level agreements (SLAs).
- Strategic Alignment: Supports the alignment of lead scoring, routing, and analytics with overall business objectives.
- Continuous Improvement: Enables closed-loop reporting for ongoing enhancement of processes.