GLOSSARY OF TERMS
- AI (Artificial Intelligence)
- Autodialer
- Automated message
- Autoresponder Email
- Bad leads
- Bot detection
- Branded Lead
- Call center compliance
- Call Center Lead
- CASL
- Certified Lead
- Co-Registration
- Co-registration Lead
- Co-Registration Path
- Co-Registration Provider
- Co-Registration Tracking
- Cold call
- Consent-based Marketing
- Cost Per Lead (CPL) Advertising
- CPL Web traffic
- CRM
- DNC (Do-Not-Call)
- Double Opt-in
- Effective CPL (ecpl)
- Effective CPM (eCPM)
- Email Service Provider (ESP)
- Exclusive Lead
- FCC
- FCC one-to-one consent rule
- FTC
- Host and Post
- Hosted Lead Generation
- Internet Lead
- Internet Lead Certification
- Internet Lead Delivery
- Internet Lead Exchange
- Lead Acquisition
- Lead Aggregator
- Lead buyer
- Lead Conversion
- Lead Distribution
- Lead flow
- Lead generation fraud
- Lead nurturing
- Lead qualification
- Lead quality
- Lead seller
- Lead source
- Lead verification
- Leads
- Marketing compliance
- Marketing Leads
- Marketing or Sales Lists
- Marketing Qualified Lead (MQL)
- Mini-TCPA
- New TCPA rules
- Online Lead Generation
- Opt-in
- Opt-out
- Permission-based marketing
- Ping Pick Post
- Ping Post Software
- Ping Tree
- Ping-post
- Pre-ping
- Pricing: CPA (Cost-Per-Action)
- Pricing: CPC (Cost-Per-Click)
- Pricing: CPL (Cost-Per-Lead)
- Pricing: CPM (Cost-Per-Thousand)
- Publisher
- Qualified leads
- Rejected Lead
- Returned Lead
- Robocall
- Robocaller
- Sales Leads
- Sales Qualified Lead (SQL)
- Scrub Cap
- Scrub Rate
- Shared Lead
- SMS compliance
- SMS Consent
- Speed to Lead
- Suppression List
- Take Rate
- TCPA
- TCPA compliance
- TCPA consent management
- TCPA expressed consent
- TCPA known litigator tool
- TCPA lawsuit
- TCPA Litigator
- TCPA marketing
- TCPA settlement
- TCPA violation
- TCPA violation fine
- Telemarketing Sales Rule (TSR)
- TPMO in Medicare
- Warm call
Marketing compliance
What is marketing compliance?
Marketing compliance is the practice of ensuring all marketing activities follow applicable laws, regulations, and ethical standards. It governs how businesses advertise, collect data, communicate with consumers, and obtain consent across channels like email, SMS, advertising, and telemarketing.
At its core, marketing compliance protects consumer rights, safeguards personal data, and ensures transparent, responsible marketing practices. By prioritizing compliance, businesses reduce legal risk, build consumer trust, and protect their brand reputation in an increasingly regulated, privacy-focused environment.
Why marketing compliance matters for businesses
- Avoids fines and lawsuits: Reduces risk of penalties from regulations like the TCPA and data privacy laws.
- Builds consumer trust: Ethical, transparent marketing strengthens credibility and long-term relationships.
- Protects customer data: Proper compliance minimizes data misuse and security risks.
- Safeguards brand reputation: Prevents negative press, customer backlash, and lasting reputational damage.