GLOSSARY OF TERMS
- AI (Artificial Intelligence)
- Autodialer
- Automated message
- Autoresponder Email
- Bad leads
- Branded Lead
- Call center compliance
- Call Center Lead
- CASL
- Certified Lead
- Co-Registration
- Co-registration Lead
- Co-Registration Path
- Co-Registration Provider
- Co-Registration Tracking
- Cold call
- Consent-based Marketing
- Cost Per Lead (CPL) Advertising
- CPL Web traffic
- CRM
- DNC (Do-Not-Call)
- Double Opt-in
- Effective CPL (ecpl)
- Effective CPM (eCPM)
- Email Service Provider (ESP)
- Exclusive Lead
- FCC
- FCC one-to-one consent rule
- FTC
- Host and Post
- Hosted Lead Generation
- Internet Lead
- Internet Lead Certification
- Internet Lead Delivery
- Internet Lead Exchange
- Lead Acquisition
- Lead Aggregator
- Lead buyer
- Lead Conversion
- Lead Distribution
- Lead flow
- Lead qualification
- Lead seller
- Lead verification
- Marketing Leads
- Marketing or Sales Lists
- Marketing Qualified Lead (MQL)
- New TCPA rules
- Online Lead Generation
- Opt-in
- Opt-out
- Permission-based marketing
- Ping Pick Post
- Ping Post Software
- Ping Tree
- Ping-post
- Pre-ping
- Pricing: CPA (Cost-Per-Action)
- Pricing: CPC (Cost-Per-Click)
- Pricing: CPL (Cost-Per-Lead)
- Pricing: CPM (Cost-Per-Thousand)
- Publisher
- Qualified leads
- Rejected Lead
- Returned Lead
- Robocall
- Robocaller
- Sales Leads
- Sales Qualified Lead (SQL)
- Scrub Cap
- Scrub Rate
- Shared Lead
- SMS compliance
- SMS Consent
- Speed to Lead
- Suppression List
- Take Rate
- TCPA
- TCPA compliance
- TCPA consent management
- TCPA expressed consent
- TCPA known litigator tool
- TCPA Litigator
- TCPA marketing
- TCPA settlement
- TCPA violation
- TCPA violation fine
- Telemarketing Sales Rule (TSR)
- TPMO in Medicare
- Warm call
TCPA consent management
What is TCPA Consent Management?
TCPA consent management is the structured process of obtaining, documenting, and maintaining a consumer’s explicit permission to receive marketing communications by phone or text.
Under the Telephone Consumer Protection Act (TCPA), businesses must secure prior express written consent (PEWC) before using automated dialing systems (ATDS), prerecorded voice messages, or text messaging for promotional outreach.
Best Practices for TCPA Consent Management
To stay compliant, businesses must establish systems that are clear, verifiable, and adaptable. Key best practices include:
- Obtain prior express written consent (PEWC)
- Use clear, prominent language in forms and lead flows.
- Clearly disclose who is collecting the data, who will be contacting the consumer, how, and why.
- Avoid pre-checked boxes, hidden legalese, or broad partner lists that obscure intent.
- Keep detailed, time-stamped records
- Capture the full context of the consent disclosure, date, time, IP/device, and method of capture (e.g., web form, e-signature, call recording).
- Maintain these records as a legal safety net against challenges.
- Make opt-outs simple and trackable
- Provide consumers with easy, fast, and reliable opt-out options across all communication channels.
- Honor opt-out requests promptly (within 10 business days).
- Document and monitor all opt-outs for compliance and risk management.
- Stay current with evolving TCPA rules
- Track FCC and FTC updates, along with state-level requirements.
- Conduct regular audits of consent practices.
- Design consent flows that can adapt quickly to regulatory changes.
- Leverage automation and consent management tools
- Manual compliance processes are error-prone and difficult to scale.
- Automation ensures consistency, accuracy, and defensibility under regulatory scrutiny.
Tools like TrustedForm provide independent proof of cons