GLOSSARY OF TERMS
- AI (Artificial Intelligence)
- Autodialer
- Automated message
- Autoresponder Email
- Bad leads
- Branded Lead
- Call Center Lead
- CASL
- Certified Lead
- Co-Registration
- Co-registration Lead
- Co-Registration Path
- Co-Registration Provider
- Co-Registration Tracking
- Consent-based Marketing
- Cost Per Lead (CPL) Advertising
- CPL Web traffic
- CRM
- DNC (Do-Not-Call)
- Double Opt-in
- Effective CPL (ecpl)
- Effective CPM (eCPM)
- Email Service Provider (ESP)
- Exclusive Lead
- FCC
- Fcc one to one consent rule
- FTC
- Host and Post
- Hosted Lead Generation
- Internet Lead
- Internet Lead Certification
- Internet Lead Delivery
- Internet Lead Exchange
- Lead Acquisition
- Lead Aggregator
- Lead buyer
- Lead Conversion
- Lead Distribution
- Lead seller
- Marketing Leads
- Marketing or Sales Lists
- Marketing Qualified Lead (MQL)
- Online Lead Generation
- Opt-in
- Opt-out
- Ping Pick Post
- Ping Post Software
- Ping Tree
- Ping-post
- Pre-ping
- Pricing: CPA (Cost-Per-Action)
- Pricing: CPC (Cost-Per-Click)
- Pricing: CPL (Cost-Per-Lead)
- Pricing: CPM (Cost-Per-Thousand)
- Publisher
- Rejected Lead
- Returned Lead
- Robocall
- Robocaller
- Sales Leads
- Sales Qualified Lead (SQL)
- Scrub Cap
- Scrub Rate
- Shared Lead
- Speed to Lead
- Suppression List
- Take Rate
- TCPA
- TCPA expressed consent
- TCPA marketing
- Telemarketing Sales Rule (TSR)
- TPMO in Medicare
Telemarketing Sales Rule (TSR)
The Federal Trade Commission (FTC) enforces the Telemarketing Sales Rule (TSR), a collection of rules designed to shield consumers from harmful telemarketing tactics. Established in 1995, with updates by the FTC since the TSR aims to safeguard individuals in the United States from deceptive and unwanted telemarketing calls.
TSR provides comprehensive guidelines encompassing various telemarketing activities, including traditional phone calls, automated calls, and text messages. Its aim is to prevent fraud in the US by establishing specific requirements that telemarketers must follow:
- The Telemarketing Sales Rule makes it illegal for telemarketers to contact any number listed on the National Do Not Call (DNC) Registry. This registry gives consumers the choice of whether they want to receive telemarketing calls and acts as an important tool for managing privacy.
- Telemarketing calls are limited to reasonable hours, with no calls allowed before 8 a.m. or after 9 p.m. in order to ensure that consumers’ personal time is respected.
- Telemarketers must provide important information at the start of a call, such as their name, the company they work for, and the reason for the call. This transparency helps consumers make informed decisions about whether to continue the call.
- Telemarketers must secure prior explicit written consent from consumers for any calls that involve automated telephone dialing systems (ATDS) or pre-recorded messages. This rule respects consumer preferences and protects them from receiving unsolicited robocalls.
- The Telemarketing Sales Rule prohibits telemarketers from making any deceptive statements that could mislead consumers, including providing false information about the costs, nature, or purpose of the products and services being offered.